Given the higher visibility, it’s no wonder that 82% of Asian Americans subscribe to a streaming service (compared with 72% of the total U.S. When we look deeper, we see that East Asian visibility is a little better on subscription video on demand (SVOD) platforms like Netflix, Amazon Prime and Disney+, but it still barely surpasses 3%. According to Gracenote Inclusion Analytics data, East Asians like me have a low share of screen, meaning that our visibility across all television programming is only about 2%. Searching the internet for Asian family programs, I found my choices were somewhat limited, which was surprising given that Asian Americans are the fastest-growing population in America. Now, I find myself turning to the TV to take the edge of my homesickness and connect with my culture through relevant content. But COVID-19 put a stop to all our family visits and gatherings. Growing up, we began the celebrations with a big family dinner and special dishes that meant all things auspicious: noodles for long life, dumplings for wealth (shaped like Chinese gold ingots), fish for prosperity, sweet rice balls for family togetherness, and more. When I think of Lunar New Year, I think of large family gatherings, visiting extended family members, red packets of money and eating traditional food.
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